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Shana’s Pie and Cookie Company SBDC Success Story

Economic Impact

  • Business Expansion
  • Owners Investment
  • Jobs Created: 4

Shana Smith, the proud owner of Shana’s Pie and Cookie Company, embarked on this new venture with a vision to share her love for delectable pies with the world. She has already successfully owned and operated Shana’s Café and Bakery since the 1990s before starting her manufacturing business. With determination and the support of the ASU Small Business Development Center (SBDC), Shana turned her dream of owning a second company into a thriving reality and opened her doors for Shana’s Pie and Cookie Company in June of 2022.

With the help of her Advisor, Angelina Osornio Torres, Shana created the food safety plan, recall plan, and product spec sheets for her buttermilk and chocolate pecan pies. She also applied for and received her FDA Food Manufacturing Facility Registration. Currently she offers 5 flavors of pies including buttermilk, chocolate pecan, German chocolate, beach vacation, and French lemon. The pies are sold across Texas and are currently in 12 different locations including restaurants and meat markets in locations in San Antonio, New Braunfels, Abilene, Lubbock, and San Angelo with more to come soon!

“My advisor was so helpful in starting this business. She helped me with my food safety plan, recall plan, vendor application for major food distributor, FDA facility registration, obtaining my DUNS, creating my product spec sheets, and much more. I am excited to grow this business with the help of the SBDC.”

Shana Smith