Communication

Increasing Capability Levels

Level 1

• Effectively communicates the desired message to the listener.
• Communicates his/her thoughts in a well organized manner.
• Makes effective presentations to small groups.

Level 2

• Targets communications appropriately for the audience.
• Gets his/her point across clearly, concisely, and quickly.
• Explains information in a way that is easy to understand.
• Confidently makes presentations to small to mid-size audiences.

Level 3

• Communicates ideas and information in a form well matched to, and well received by, the audience.
• Makes wise decisions on the spot when answering questions in a variety of different circumstances.
• Makes articulate and effective oral presentations to a variety of audiences, large or small, internal or external, etc.
• Communicates effectively with ASU senior management, using their time to maximum advantage.

Level 4

• Communicates complex concepts and issues effectively, selecting language, tone, and format perfectly targeted to the audience.
• Responds clearly, concisely, and credibly to difficult or challenging questions in a variety of different circumstances.
• Communicates effectively with broad and diverse audiences in a variety of media(e.g. press conferences, customer meetings, internal meetings), even in controversial or difficult situations.
• Expertly makes compelling presentations to sophisticated or difficult audiences.
• Is highly effective in communicating with industry executives, using their time to maximum advantage.

Overusing Communication

May pay too much attention to style and too little attention to content and facts; may ‘sell’ things that shouldn’t be sold; may invest too much time crafting communication. May provide too much information; may upset people by giving them information they can’t handle or preliminary information that turns out not to be true.

Underusing Communication

Not a consistent communicator; tells too little or too much; timing is off; may be unclear, may not think through who needs to know by when; doesn’t seek or listen to the data needs of others; may rely on ‘winging it’ rather than preparing in advance.